Recognition anchors Toss the Coin’s approach to building scalable,
impact-driven brand systems, while reinforcing ThoughtFocus’s positioning as a
future-ready AI-led enterprise built for clarity, scale, and market impact.
India – 30th March 2026: Toss the Coin Limited (TTC), a
full-suite B2B marketing consulting agency, has secured the Best Brand
Guidelines Design award at the Economic Times Awards for Design &
Creativity 2026 for The
ThoughtFocus Brand Identity System.
The award recognizes TTC’s
exceptional brand strategy and brand identity design in redefining how
ThoughtFocus communicates its identity to the market, while strengthening its
positioning as a future-ready, innovation-led organization built for global
scale.
“This recognition is a testament that creativity does not
differentiate between B2B and B2C. Winning this award amidst B2C stalwarts was
a recognition of what we have always set out for. The ThoughtFocus identity was
more than a visual exercise. It was about giving a world-class brand the
language to express who they truly became,” said
Reshma Bhudia, CEO, Toss the Coin Limited.
About the ET Awards for Design & Creativity
The Economic Times Awards for Design & Creativity recognize
excellence at the intersection of design, innovation, and impact. The platform
honors work that goes beyond aesthetics, celebrating ideas that build stronger
brands, create meaningful connections, and drive measurable business outcomes
across industries.
This
positions TTC among agencies redefining how design brings clarity, consistency,
and impact to complex enterprise environments.
The Brief: Redefining ThoughtFocus as an AI-Led Innovation Partner
ThoughtFocus, a U.S. headquartered technology company with over 3,000
employees across five countries, approached Toss the Coin with a clear
challenge: to evolve a brand identity aligned with the scale and direction of
its global operations. Backed by H.I.G. Capital, ThoughtFocus operates with the
agility of a boutique firm and the infrastructure of a global enterprise. To
support its evolution, it established the ThoughtFocus AI Lab and a dedicated
AI Czar Office, instrumental commitments that signaled a structural shift in
how the organization was applying emerging technology across its operations.
As ThoughtFocus strengthened its commitment to bold innovation, its
brand identity and visual language needed to evolve to reflect this ambition,
deepening resonance with customers, partners, and talent across key sectors
including banking, financial services, insurance, healthcare, and
manufacturing.
The brief to Toss the Coin was clear. It was to translate that
maturity into a brand that could carry the weight of where ThoughtFocus was
headed. The scope spanned brand strategy, competitive positioning, visual
architecture, and messaging frameworks, with the visual identity system at its
core.
The Creative Solution: Clarity by Design
Inspired by the idea of Clarity in Complexity, where clarity becomes
the ultimate currency in a world of constant transformation, TTC built the
identity around two powerful symbols:
●
The Thought Bubble,
representing curiosity and AI-led thinking
●
The Focus Lens,
embodying precision and smarter decision-making
Together, they bring to life ThoughtFocus’s core positioning: Fearless
by Design. Innovative by Nature.
The result is a brand built not just to look different, but to think
differently, consistent across global markets and instantly recognizable across
touchpoints. More importantly, it enables ThoughtFocus to communicate with
greater clarity, build stronger market recall, and create more consistent,
high-impact interactions across customer and stakeholder touchpoints.
Echoing this, Nick Sharma, CEO, ThoughtFocus, said: “Toss
the Coin brought together creativity, storytelling, and strategic clarity to
build a brand that truly reflects who we are and where we are headed. The
identity is not just distinctive it is future-ready, giving us the confidence
to scale consistently across markets and engage more effectively with our
customers and stakeholders.”
For ThoughtFocus, the recognition marks a step forward in establishing
a brand that reflects its ambition, capability, and readiness to lead in an
AI-driven future.
About Toss the Coin Limited
Toss the Coin Limited is a growth-accelerating, full-suite B2B
marketing consulting agency with over 13 years of experience and a team of 75+
creative problem solvers, serving 150+ referenceable customers. Operating at
the intersection of AI-infused workflows, impactful storytelling, and visual
communication, TTC helps businesses grow through marketing strategy that is
creative, responsible, and sustainable. A proud woman-first organization, TTC
is ISO 27001:2022 certified and listed on the BSE.
Learn more: www.tossthe.co.in
About ThoughtFocus
ThoughtFocus is a domain-led,
engineering-driven technology and services partner that enables organizations
to build and upgrade core applications and platforms, scale operations, and
embed responsible AI. Headquartered in the United States and supported by a
global team of 3,000+ experts across five countries, we combine deep industry
knowledge with disciplined engineering execution to solve complex business
challenges. The organization has a rich heritage of working with global leaders
in capital markets, mortgage and lending, payments, banking, insurance,
healthcare, higher education and manufacturing for over 22 years and is backed
by leading PE investors like H.I.G. Capital. Learn more: https://thoughtfocus.com/
Media Contact
Toss the Coin Limited
Saloni Peeti
saloni@tossthe.co.in
